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Strategic Management Concepts and Cases Frank T Rothaermel 9780071317917 Books Visionneuse PDF Strategic%20Management%20Concepts%20and%20Cases%20Frank%20T%20Rothaermel%209780071317917%20Books

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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision.
Frank T. Rothaermel,Strategic Management Concepts and Cases,Mcgrawhill Education Europe,0071317910

Strategic Management Concepts and Cases Frank T Rothaermel 9780071317917 Books Reviews :

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision.

Frank T. Rothaermel,Strategic Management Concepts and Cases,Mcgrawhill Education Europe,0071317910

Strategic Management Concepts and Cases [Frank T. Rothaermel] on . Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory

 

Product details Paperback 864 pages Publisher Mcgrawhill Education Europe; 1st edition (2012) Language English ISBN-10 0071317910

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